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LACTATION  |  NEWBORN  |  PARENTING

Wellness Concierge

Born in Seattle (2015), now nurturing families in Dallas. Thousands of families served and counting...

We Come To You

Because home is where the HEART is and where healing begins.

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Lactation

Holistic, evidence-based breastfeeding support from bump to baby's first year and beyond.

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Newborn Care Specialist

From your first nights to your brightest days ahead, The Perfect Push helps families rest, recover, and thrive together.

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Phototherapy

Hospital-grade newborn jaundice care—safe, effective, and centered on mother–baby bonding. (Launching Spring 2026)

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Doula

Curating birth experiences with intention, medical insight, and unwavering support.

(Launching Spring 2026)

Expert Care, Covered

Accepting most major insurance plans for lactation and in-home phototherapy services.

(Starting Feb 2026)

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While we wait to complete our insurance enrollments our team will gladly provide superbills, documentation, and guidance to support out-of-network reimbursement or self-pay options. Coverage may vary by plan. Please contact your insurer for specific benefit information regarding lactation and perinatal education.

Lactacting mother feeding newborn bay

“Societal pressures and expectations placed on new mothers do not match the available support system.

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This needs to CHANGE."​

Rue Khosa

ARNP, FNP-BC, IBCLC
Founder, Clinical Director & Chief Lactation Officer

Evidence Based Support

Supporting families with holistic, evidence-based care from bump to baby, and every moment in between.

2.5 x

Mothers who receive professional lactation support are 2.5× more likely to exclusively breastfeed at 6 weeks postpartum.

70%

About 70% of newborns develop jaundice in the first week of life.

2 days

In-home phototherapy reduces hospital stays by up to 2 days providing safe, effective, family-centered care.

38%

In community studies, up to 38% fewer neonatal complications occurred when families received structured in-home postpartum visits by trained professionals. 

From Our Families

Since 2015, The Perfect Push has been redefining what parenting support looks like helping families feel confident, cared for, and connected. We’re proud to continue this rich legacy, started in Seattle, here in the Dallas–Fort Worth Metroplex.

But don’t just take our word for it—hear what our families have to say.

Follow @theperfectpush on Instagram

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Gifting The Perfect Push

A Perfect Push Gift Card is a thoughtful way to support a family through pregnancy, birth, and postpartum. It can be used toward our concierge prenatal education, lactation consulting, phototherapy, and postpartum services—allowing families to choose the care that nurtures them most.

Gift cards are non-refundable, non-transferable, hold no cash value, and may be redeemed only for services provided by The Perfect Push. Lost or stolen cards cannot be replaced.​

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